Little Box

A grocery delivery app for the possible future

Year

2022

Project Type

Grocery

Role

Secondary research
Competitive analysis
User flow
Sketches
Information architecture
Low-Fidelity prototyping
High-Fidelity prototyping

Timeline

3 weeks

Overview

The problem

The lack of access to over the counter medicines and groceries in remote parts of the country is a growing concern. Traditional delivery options are not feasible in these areas and there is a need for an application that can provide faster and more economical delivery services. The aim of this UX case study is to understand how to create an effortless user experience for a grocery delivery application that allows users to purchase medicines and groceries from the comfort of their own homes and have them delivered to their remote location via various delivery options.

"The Growth and Development of Drone Technology in Delivery Services"

The use of drone technology and drones for delivery is inevitable. Soon, multiple industries will leverage drone technology to bring innovation to their business areas, including surveillance, research, last-mile delivery, etc. E-commerce giants have been at the helm of research, development, and filing patents in drone technology since 2005. They continue to be invested in this space and are focused on bringing down the cost of operations in last-mile delivery, improving delivery time, and integrating drone technology with mobile phone applications to provide better user experiences. Drone delivery services will only grow in the coming years, and many companies are heavily invested in drone delivery programs and technology enhancements before realizing operational growth and cost benefits.
Research Objectives

1) Investigate consumer behavior when purchasing daily necessities.

2) Examine the actions and experiences of individuals using a grocery delivery application to gain insight.

3) Gain an understanding of users' perspectives regarding drone delivery services.

Secondary Research

I initiated my quest for knowledge by examining the existing constraints of drones utilized for delivery and their potential future capabilities. I conducted an online survey regarding drone delivery and compared the outcomes to published findings online. The results were immensely valuable in comprehending both the purchasing practices and the willingness to experiment with new delivery methods.

Competitive analysis

I conducted a thorough research on companies that offer drone delivery services for groceries and food. I came across Wing, a subsidiary of Alphabet that operates under Google. The company is approaching 100,000 deliveries. To understand the process of ordering and receiving items via drones, I watched videos, read online reviews, and gathered information online. Afterwards, I investigated how grocery apps function in India and observed that most of them possess user-friendly interfaces. I analyzed the challenges faced by users while utilizing these apps and considered these factors while designing my own app.
User Flow
I devised a sequence of steps to outline the user journey through the app. This served as a starting point for my design concepts and allowed me to create a low-fidelity prototype, determining the placement of each feature.
Sketches
To begin the app design process, I utilized the insights gathered from the exploration phase and created rough sketches of three primary screens. These sketches were guided by the user flows, allowing for efficient exploration of various layout concepts for the app.
Cooking up a better experience

With the gathered information, I determined the essential actions and features and created a sitemap. This allowed me to outline the user journey through the app and initiate the sketching process for my ideas. The sitemap also facilitated the development of a low-fidelity prototype and the proper placement of each functional component.

High Fidelity Prototype
A low-quality mock-up was created to assess the user's interaction with the redesigned interface during testing. The purpose was to gain a deeper understanding of user behavior and make improvements to the design. The test involved having the user log in and schedule an appointment, providing valuable insights to enhance the design.
High Fidelity Prototype
A Prototype was developed to evaluate the design concept.

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