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A survey was conducted with nine participants to explore how they currently rent hoardings and the features they rely on during the process. The survey aimed to uncover key aspects and preferences users consider essential when selecting and renting hoardings, providing valuable insights to shape the platform's design and functionality.To complement this, user research through interviews was conducted with two marketing and sales professionals to understand the decision-making process for finding and renting outdoor hoardings. These insights offered a comprehensive understanding to inform the platform's design and functionality.
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I carried out a thorough online search to identify existing solutions for hoarding rentals and discovered several websites offering this service. To guide Adage’s design and information structure, I performed a competitive analysis, evaluating the strengths and weaknesses of these platforms. Most lacked a user-friendly interface, with missing information and limited filter options, revealing significant gaps in usability. I gathered relevant insights from these platforms to refine Adage’s design and create a more intuitive and comprehensive user experience.
Using the gathered information, I created a sitemap to define the essential actions and features required for the responsive website. This process helped outline the user journey and organize the functional components, ensuring a cohesive flow across devices. The sitemap served as the foundation for initiating sketches and building a low-fidelity prototype, providing clarity on the elements that needed to be designed to complete the task effectively.
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Building on the desktop version, I designed the mobile version to simplify the hoarding rental process. The home page enables users to search by location, rental time frame, and price range. Features like toggling between list and map views, sorting results, and viewing trends by the past three days, month, or year make navigation intuitive. A prominent 'Contact List' button guides users to take the next step with ease.
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