Outdoor advertising campaigns often utilize hoarding ads to promote brands, but securing a slot can be challenging and require a significant amount of effort and time.

While some traditional advertising media are in decline, out-of-home (OOH) advertising is growing in popularity. It works because it is seen by everyone when they leave their house - a huge cross-section of potential consumers.Poster advertising is attention-grabbing and does not require the audience to do anything to see it. You don't have to tune in or click on it or turn a page.At the same time, most people regard it as less intrusive than other advertising methods. Indeed, a lot of outdoor advertising is engaging, providing colour, humour and interest.In locations where it sits in front of a captive audience - on public transport or in waiting rooms, for instance - it can even be thought of as a welcome distraction.

A survey was conducted on 9 participants to identify how they rent hoardings and features people are currently using to determine the key aspects they use to rent a hoarding.

I conducted user research with two marketing and sales professionals from their respective companies to understand the decision-making process for finding outdoor hoardings to rent.

I conducted an extensive online search to find a solution to this problem and discovered several websites that offered the option to view rental hoardings. To inform Adage's design and information structure, I performed a competitive analysis to identify the strengths and weaknesses of our competitors. However, I found that most of the websites I encountered lacked a user-friendly interface and had missing information and filter options. I gathered relevant information from these websites to further my design process.