Artem

01
Project brief
Project timeline
Oct 23-Jan 2024
Project type
User Experience
Visual Design
Branding

A platform
igniting art
discussions,
connections, and
timely updates on
exhibitions and artists.

Designed for art enthusiasts and professionals alike, this platform fills a gap by building a dynamic community where users can stay ENGAGED and INFORMED on exhibitions, discover artists, and connect through interactive discussions. With curated updates and community-driven engagement, the platform transforms how art lovers experience and interact with the ever-evolving art world.
What i learned
Motion design
Visual design
Branding
01 Challenges
Solution:
Provide shared spaces for art discussions
01
How to create meaningful connections among like-minded art lovers?
02
How to reduce friction for users when accessing art exhibitions and events?
03
How to create branding that effectively represents the app and appeals to art lovers?

Identifying Gaps Through Research

The research highlighted a critical gap in the art community—a lack of a centralized space for interactive and meaningful discussions about exhibitions, artists, and contemporary trends. While existing platforms provide updates and information, they often fail to create an engaging environment where art enthusiasts and professionals can come together to share ideas, exchange insights, and build connections. This absence of a dedicated discussion forum limits opportunities for collaboration, stifles creative dialogue, and reduces the ability of users to form a deeper understanding of and connection to the art world. Bridging this gap would not only enrich the user experience but also transform how individuals interact with and contribute to the evolving art community.

Personalized Exhibition Notifications

Receive updates on exhibitions that match your interests and conveniently book tickets directly from the platform.

Instant Ticket Access

Check in effortlessly with tickets stored directly in the app, no need to search emails or external files.

Save Your Favorite Artworks

Curate your personal collection by adding favorite artworks, making it easy to revisit and share your top picks.

Deciphering the Art

Looking at the art sparks curiosity—users feel the need to know more and discuss it with others to fully appreciate its meaning.

Share and Seek Insights

Start meaningful conversations by asking questions or sharing voice memos, connecting with the public and art experts for deeper understanding.

Solution

Fostering Community Engagement Through Meaningful and Interactive Discussions

Solution

Encouraging High-Quality Discussions

Art-focused conversations often attract thoughtful, high-quality opinions, enriching the overall discourse within the community. To support this, the comment button is designed as the primary interaction point, standing out visually and featuring a smooth animation. Tapping the button triggers a dynamic transition, revealing a text box for users to share their insights seamlessly. The UI maintains a consistent flow, prioritizing simplicity and engagement, while also offering the option for voice posts, adding a layer of personal expression to discussions. This design approach fosters an intuitive and enriching user experience tailored for meaningful art conversations.

Solution

Keeping Users Connected with Real-Time Updates

The dynamic banner, prominently displayed on the home screen, serves as a real-time information hub, notifying users about recent events, exhibitions, and updates in the art world. Its motion captures attention and provides an easy way to access relevant content, helping users stay up-to-date and connected to the latest happenings.

02 Challenges
Solution:
Design a streamlined and intuitive ticket booking flow.
01
How to create meaningful connections among like-minded art lovers?
02
How to reduce friction for users when accessing art exhibitions and events?
03
How to create branding that effectively represents the app and appeals to art lovers?
Solution

Clear and Contextual Ticket Booking

The ticket booking flow uses a bold green slider as a clear visual indicator that users are in the ticketing process. The overlay design allows the artwork to remain visible in the background, ensuring users are confident about booking for the correct museum or exhibition. This approach combines clarity and context, making the process intuitive while maintaining a connection to the artwork

Solution

Effortless Access to Digital Tickets

Tickets are available directly in the app, eliminating the hassle of searching through emails and ensuring smooth entry into museums and art galleries. The design is visually appealing, featuring a clock to display your visit time and the venue’s address. This approach ensures users have all the necessary details at a glance, combining functionality with a visually engaging layout.

03 Challenges
Designed a cohesive brand identity with a minimalist and expressive logo, reflecting the app’s purpose and connecting with its audience.
01
How to create meaningful connections among like-minded art lovers?
02
How to reduce friction for users when accessing art exhibitions and events?
03
How to create branding that effectively represents the app and appeals to art lovers?

Experimenting
with
Motion
Design

I tried using the logo in a motion design for the loading screen, creating a playful and dynamic animation. The idea was to bring the logo to life while adding a creative touch to the user experience.

Next Steps

If I had more time, I would focus on conducting comprehensive user testing to gain insights into how users interact with the app. This feedback would allow me to identify pain points, usability issues, and areas for enhancement. Based on these findings, I would make revisions to refine the design and functionality, ensuring the app aligns more closely with user expectations and needs. Additionally, I would explore incorporating new features and iterating on existing components to further improve the overall user experience and engagement.

Sanjay kumar
Portfolio 2024
Product Designer
Visual Designer
All right reserved.