2022
Grocery
Secondary research
Competitive analysis
User flow
Sketches
Information architecture
Low-Fidelity prototyping
High-Fidelity prototyping
2.5 weeks
While some traditional advertising media are in decline, out-of-home (OOH) advertising is growing in popularity. It works because it is seen by everyone when they leave their house - a huge cross-section of potential consumers.Poster advertising is attention-grabbing and does not require the audience to do anything to see it. You don't have to tune in or click on it or turn a page.At the same time, most people regard it as less intrusive than other advertising methods. Indeed, a lot of outdoor advertising is engaging, providing colour, humour and interest.In locations where it sits in front of a captive audience - on public transport or in waiting rooms, for instance - it can even be thought of as a welcome distraction.
For my UX case study, I have chosen a grocery delivery application which delivers faster, more economical and to remote destinations where traditional delivery options are not viable. People living in remote parts of the country do not have immediate access to over the counter medicines or groceries by leveraging the current and future technologies to serve these parts. For this UX study, I focused on how can I create an effortless user experience for an application which allows users to shop for medicines and groceries and have them delivered to a location via different delivery options.
"Gartner predicts that in 2026, more than one million drones will be carrying out retail deliveries, up from 20,000 today"
The use of drone technology and drones for delivery is inevitable. Soon, multiple industries will leverage drone technology to bring innovation to their business areas, including surveillance, research, last-mile delivery, etc. E-commerce giants have been at the helm of research, development, and filing patents in drone technology since 2005. They continue to be invested in this space and are focused on bringing down the cost of operations in last-mile delivery, improving delivery time, and integrating drone technology with mobile phone applications to provide better user experiences. Drone delivery services will only grow in the coming years, and many companies are heavily invested in drone delivery programs and technology enhancements before realizing operational growth and cost benefits.
The objectives:
To gain knowledge, I started my research by studying the current limitations of drones used for delivery and their future possibilities. Conducted an online survey about drone delivery and cross-referenced the findings which are published online. The results were extremely beneficial in understanding both the shopping habits and the tendency to try new delivery methods.
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Drone delivery is an unknown concept to many online shoppers. Most online shoppers are unsure how they feel about drone delivery and are neither more nor less likely to purchase an item if a drone will deliver it.Nearly one-third of online shoppers (31%) are excited about drone delivery, though. Specifically, consumers are excited about the potential shorter delivery times and cost savings they think drone delivery offers.Nearly 1 in 5 (19%) online shoppers, however, are anxious about drone delivery. They worry about drones damaging packages during delivery or getting stolen or hacked.As companies continue to roll out drone delivery options, consumers’ opinions may change.
I went on to search for companies that deliver groceries or food via drone. Wing, a drone delivery company operated by Google-parent Alphabet, is about to rack up 100,000 deliveries, I did online research and found how the whole process of ordering to delivering the items via drone is done, this included watching videos reading reviews online etc. Later I researched how the grocery apps in India work, And most of the apps in India had good UI. I looked at some of the pain points that people had while using these apps and have considered them while designing .
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I planned out a series of steps to how a user would flow through the app. This helped me to start sketching my ideas out and later helped me in developing a low fidelity prototype and placements of each functionality.
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After organizing all the insights from the exploration phase, I began to design the app. To start this process I began to sketch three main screens of the app, using my user flows as a guide. This enabled me to quickly explore several concepts for the app layout.
To visualize how users might interact and move through the app features I designed a low fidelity for a user's typical workflow on a grocery app. This allowed me to user test with peers and collegues and also found some of the pain points and edge cases that might arrive.
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The onboarding page will play a video of how the new feature of drone delivery works which will intern increase the confidence of the user to use the new feature
The home page shows the fastest delivery option to the user if there is no drone delivery option then just a normal delivery time would be shown
The home page shows the fastest delivery option to the user if there is no drone delivery option then just a normal delivery time would be shown
Showing the time of delivery helps the user to decide which delivery options to choose from.
The home page shows the fastest delivery option to the user if there is no drone delivery option then just a normal delivery time would be shown
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